Our team will be on stand A121 at the Online Marketing Show June 27th/28th at London's Olympia. Swing by the stand for copies of our latest case studies and demonstrations.
On the Wednesday afternoon, our CEO Neil McClements will be presenting in the Search Theatre at 3.20pm - Innovations in retargeting – what works?
It's less than a month to go before the UK ICO commences enforcement against the EU Privacy Directive. If you're running an online store or website this will affect you.
Today, we're publishing our guide to the EU Privacy Directive, what's required of website owners and how Merchenta complies with the rules. Ask for a copy!
Ed Vaizey, the UK’s Minister for Culture, Communications & Creative Industries says :
"Behaviourally targeted, or preference based, advertising is an incredible innovation that can be of huge benefit to both business and to the consumer. But it needs to be done right."
We do it "right".
We believe that relevant online marketing is welcomed by consumers. And it delivers outstanding returns for the leading brands we work with - all on a risk-free, flexible CPA/CPC basis
For further details or to request a free copy of our guide, just contact us.
We're proud to have been shortlisted for the 2012 Performance Marketing Awards for our work with behavioural retargeting using video. There's a great introduction to the awards at eConsultancy and more details of what we've been shortlisted are right here.
If the 50 metre long queue of marketers patiently waiting to get into our seminar at Technology for Marketing & Advertising this week is anything to go by, 2012 is shaping up to be an olympic year forintelligent behavioural marketing.
We're sorry if you tried and didn't mange to get in - the theatre was packed solid 15 minutes ahead of the scheduled start time.
Today we're publishing excerpts of the slide deck for anyone who tried - and failed - to make the seminar. If there's anything you'd like to discuss, just contact us - we'll be happy to help.
At our free seminar, join seasoned marketers from European and global brands as they :
The seminar will be illustrated with a range of recent case studies from brands including Virgin Balloons and Dennis Publishing.
When & Where?Wednesday 29th February : 12.30pm
Members of the Merchenta team will be at OPS Markets London on Feb 9th. To arrange a meeting or catch-up over drinks just contact us.
Recent research from the IAB reaffirmed the growing role of tablet/slate devices in retail/ecommerce. According to the survey, 65% of tablet owners used them to browse online stores. This snazzy IAB infographic shows that the majority of tablet use occurs in the evenings and is favoured for keeping up on social networks & email.
We thought we'd take a closer look at the IAB's figures and see whether slate 'browsers' were also 'buyers'.
Taking November 2011 as our benchmark we compared the number of tablet-toting consumers across Merchenta with the number who actually used their device to purchase.
Surprisingly, although 5.6% of merchants' online stores were accessed via slate/tablet, just 3.7% actually bought something on their device.
Despite retailers' increasing efforts to tailor their online stores to tablets, it seems that consumers are choosing to buy online using good ole' fashioned desktops. This is a trend to watch during 2012 - is this really going to be the 'year of the slate'?
It's been our long-held belief that consumers value relevant, appropriate marketing over irrelevant, spammy or aggressive in-your-face targetted advertising.
And now we can share the proof.
Since joining the IAB's Online Behavioural Advertising initiative, we've been watching opt-out rates carefully. Although every Merchenta IntelliAd contains an opt out capability and we're listed on the IAB's "youronlinechoices" sites, opt out rates have remained stubbornly low. Indeed, they are falling month on month. For the month of November, just 0.2% of consumers who saw one of our ads opted-out - of those 60% opted back in within 24 hours.
Proof, if more were needed, that consumers value advertising relevance.
This year, according to comScore Cyber Monday Spending Hit $1.25 Billion to Rank as Heaviest U.S. Online Spending Day in History. Traditionally Cyber Monday signals the start of the Christmas shopping season.
Across the Merchenta platform, we've seen a similar trend. But what's interesting is what happens after Cyber Monday - there's a pronounced uplift on the following Wednesday (7th December) as consumers scramble to secure gifts.
There's even a halo effect - products not typically associated with the Christmas season (eg large white goods, DIY products) have also sold strongly.
Overall, the uplift in sales over Cyber Monday was 27%. All of which suggests that online consumer spending continues its irrepressible rise.
Members of the Merchenta team will be at ECMOD Direct Commerce show at the Islington Business Design Centre on 30 November & 1 December. It's a great chance to catch up with clients & friends old and new. For an appointment contact us, we'd love to meet up.
